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SICK co-operates with system partner to enhance solution competence in logistics
Lobbach/Waldkirch, April 2007 – GOD Barcode Marketing mbH and SICK AG have agreed to initiate a strategic co-operation in the area of automatic identification. The collaboration is to focus on combining SICK sensors and systems with customer-specific complete solutions from GOD Barcode Marketing.

GOD Barcode Marketing is a system company for complete information logistics. Its performance spectrum ranges from labelling with bar codes and/or transponders, through data capture with stationary or mobile systems, and data communication by means of mobile data detection devices or pick-by-voice solutions, to further processing or connection to higher-ranking EDP systems such as SAP R/3. Radio and GSM/GPRS data communication is used in addition to the usual interfaces. GOD Barcode Marketing analyses weaknesses in operational processes, develops suitable solutions based on identification and data detection systems, and ensures that organisational and economic improvements are measurable. Whereby GOD Barcode Marketing is a partner for the end-customer from the first idea to the finished implementation.

In its Logistics Automation segment, SICK offers solutions for the automatic identification of bar codes and 2D codes, and for the labelling of objects in logistical circulation systems through the use of RFID. The detection of height, shape and volume with, if necessary, calibration-enabled laser measurement systems, is also part of this application segment.

“The aim of this co-operation is to offer customers complete solutions in the logistics field: from data labelling, through data detection, to further processing. We can only achieve this through a strategic collaboration with a solution supplier that advises our customers during their selection of a logistics solution system,” Dr. Robert Bauer, Spokesperson of the Executive Board of SICK AG, commented on the co-operation.

Stefan Karp, Managing Partner of GOD Barcode Marketing explained the collaboration with the sensor specialists SICK as follows: “We consistently focus on our core competence, namely on offering solutions and services for all aspects of information logistics. With the integration of SICK’s first-class product portfolio we can offer customers what they want – solutions from a single source. Which is why it was important for us to find a reliable partner here.”

GOD Barcode Marketing mbH implements individual information logistics solutions – from labelling with bar codes or RFID tags, through their automatic detection, to data communication with higher-ranking systems. The company was founded in 1984 and has its headquarters in Lobbach.

SICK AG is one of the world’s leading producers of sensors and sensor solutions for industrial applications. The company, founded in 1946 and based in Waldkirch-im-Breisgau, employs over 4,300 employees worldwide and achieved Group sales of EUR 646 m. in 2006. Further information on SICK can be obtained on the Internet at or by phone at +49 (0)7681 202-3873.